Flex/AIR on Devices: From Flash Builder to the Amazon App Store

This post is a part of my series “One Developer Platform, Many Devices“.

In this post, we will focus on the workflow of getting your APK from Flash Builder into the Amazon Appstore.    First, review the process for building an Android APK file within Flash Builder.  Once you have your APK generated, you’re ready to prepare it for the Amazon Appstore.

First, navigate to https://developer.amazon.com/ and click on the “Amazon Appstore for Android” link. Once there, you will need to walk through the full registration process to create your account.

Amazon Appstore Landing Page

Once you click on the “Get Started” button, you will be guided through the Appstore registration process. Once that is complete, you will be directed to the Appstore developer portal home page.   From here, just click on “Add a New App”.

Amazon Appstore Home

Next, you will being the App upload wizard.   First, you will need to enter primary metadata for the application, including a title, form factor, supported languages, and contact information.  Once you have entered this information, click on the “Save” button.

Amazon Appstore App Metadata

Next, you need to enter merchandising information.   This includes the app category, keywords, a description, price, and release/availability dates.   Once you have completed all of your merchandising information, click on the “Save” button to proceed.

Amazon Appstore App Merchandising Info

Next, you will have to specify content rating information.   Just fill out the information about your content, and click on the “Save” button to proceed.  I didn’t run into any content rating issues in the Amazon Appstore, like I did with the iOS App Store.

Amazon Appstore App Content Ratings

Next, upload multimedia that will be associated with the application.  This includes application icons (note: they must match, event though this screenshot doesn’t show it – I was rejected b/c of this), and actual screenshots of the application.

Amazon Appstore App Multimedia

Scroll down to see more of the “Multimedia Content” form.  You will also be able to enter promotional images and promotional video assets for your application.  Once you have uploaded all necessary multimedia, click the “Done” button.

Amazon Appstore App Promotional Media

Now you are ready to upload your APK Binary.  Follow the instructions for uploading an APK file.  Once it is uploaded you will see information about the file that was uploaded.

Amazon Appstore App Binary

Finally, click on the “Submit App” button to submit your application for approval.  There is an approval process for the Amazon Appstore similar to Apple’s, and my application was live in less than a week from submission.

You can check it out live in the Amazon Store at:


Live in the Amazon Appstore

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